Madame Alexander Play Studio

Let’s Build Memories Together

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Get inspired with these play ideas for children and parents from the Madame Alexander Play Studio! Doll play opens a world of imagination and wonder—helping children learn empathy, collaboration, and relationship skills. Check back here for new ideas; we’ll help you make the most of playtime!

Doll play opens a world of imagination and wonder while helping children learn empathy, collaboration, and relationship skills. Because children have naturally wonderful imaginations, Madame Alexander knew that inspiring them would be simple. She believed in not overcomplicating children’s toys, but rather leaving children to imagine a world all their own. Our videos provide inspiration for playtime with DIY crafts and activities for your children’s interactions with you, their dolls, and each other.

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Tag us in your photos with your Madame Alexander doll for a chance to be featured!

“Give a child a doll and watch their imagination bloom.” – Madame Alexander

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