Our Story: Madame Alexander Doll Company

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Female Founded, Female Empowered

In 1923, at the age of 28, Madame Beatrice Alexander Behrman founded the Alexander Doll Company. Having grown up in her stepfather’s doll hospital on Manhattan’s Lower East Side, Madame was inspired by her love for dolls and driven by a dream of creating dolls that last. She believed dolls should be played with and loved—without breaking like the porcelain dolls of her time, and without sacrificing details or quality.

Madame was a pioneer in a male-dominated business world, introducing many toy industry firsts and even emerging from the Great Depression with a new, larger factory space. The dream of one hardworking woman set the Alexander Doll Company on a flourishing path, shaping the lives of children and collectors for generations.

You need to believe in people’s dreams, especially women’s.
— Madame Alexander

An American Legend and Cultural Icon

The Alexander Doll Company went on to create iconic dolls that reflected history, culture, literature and art. Storybooks were brought to life with dolls such as Alice in Wonderland and Gone with the Wind’s Scarlett O’Hara. International dolls honored beauty in many different cultures and transported doll lovers to distant lands. The Alexander Doll Company grew to become a world-renowned doll maker known for quality and exquisite detail.

The Alexander Doll Company has been heavily celebrated throughout popular culture. Our dolls have been featured in the Smithsonian Museum, and in 2000, Madame Alexander was inducted into the Toy Industry Hall of Fame. Partnerships with famous names from fashion and film produced collaborations with brands such as Disney, DC Comics, Warner Brothers, and Isaac Mizrahi. Our company has always been driven to create dolls with meaning and significance, reflecting important moments in history and culture.

Inspiring Imagination, Creativity and Love

Today, the Alexander Doll Company holds true to Madame Alexander’s original vision—to create quality dolls that form meaningful, enduring and inspiring relationships. Our dolls have realistic details to encourage empathy in little ones and inspire passion in collectors. We promote imaginative play with simple accessories, allowing young minds to dream worlds of their own making. Nearly a century of dollmaking and expertise ensure that our dolls are made to last, so you can cherish your doll for years to come.

As we approach 100 years of quality toy making, the Madame Alexander Doll Company is committed to creating better dolls for a better world, just as Madame Alexander envisioned.