Doll Care for The Collection Dolls


Madame Alexander Dolls are designed to be fun, to be loved and to be cherished. To help maintain your special doll, we offer a few care tips from the Madame Alexander NYC Design Studio team.

General Care:

Keep your doll's clothes and hair dust free with a damp cloth. Do not submerge your doll in water. If your doll gets marked up, immediately use some Ivory® soap or a small amount of Woolite® detergent to wash the mark off as soon as possible.




Store your doll upright on a stand whenever possible. Laying the doll down for extended periods of time in storage may affect the blinking ability of the eyes. If you must store the doll lying down, we suggest checking the eyes every couple of months and keeping the doll wrapped in white tissue paper. Also, do not store your doll in a damp area, and avoid storing or displaying it in areas affected by direct sunlight or severe heat.




Use a small quantity of mild soap, such as Ivory®, and a soft cloth to wash/clean hard plastic and vinyl body parts. The same soap, but with a toothbrush, can be used to clean away the dirt gathered on a cloth body.



Clothing Care

Clothing must be washed by hand in a basin of warm water. Use Woolite® and a bit of Era® detergent. Never scrub the clothes, rather gently squeeze or knead them until the soil comes out, then rinse in warm water. After washing, do not wring, but gently squeeze excess water out. To dry, attach the outfit to a hanger with safety pins at the shoulder seams. Once dry, press only iron-safe fabrics with a warm iron.



Hair Tips

The following steps can be taken to fix a doll's hair curls if they straighten or flatten:

  • Gather small portions of the hair and wrap them, one by one, around a small finger using a damp comb.
  • Secure each curl with a clip, and then pull the finger or comb out.
  • Once hair is dry, spray the curls with a bit of hair spray and let the curls sit overnight. Be sure to cover the doll's face when spraying.
  • The next day, remove the clips and gently open the curls a bit with your fingertips.