Core Values

The Madame Alexander Doll Company upholds the high standards of impeccable quality, ensuring that all dolls manufactured under our care receive hands-on attention and meticulous scrutiny every step of the way, regardless of whether the doll is a baby doll, 18 inch play dolls, soft doll, or collectible fashion doll. Our quality control is testament to the skill of our employees and the high regard we have for Madame's legacy.



We proudly uphold Madame Alexander’s tradition of quality in design and materials, to create beautiful dolls to love, play and grow up with.  As she herself said...

Love is in the details
— Madame Alexander

Doll's Journey

A doll's journey from imagination to reality is the product of many stages of design, and each is carefully executed. A new doll begins as a series of parts and its colorful personality comes to life through its facial expressions, hair styling, dressing and styling that is age appropriate to the collection and category that is being designed.



Designing just the right doll includes creating beautiful outfits, faces, and hair styles that are fashioned in the New York City Madame Alexander Design Studio by an expert team of designers, many graduates of the FIT School of Toy Design and Fashion.


The Face

The creation of each doll begins with its face, and each face design is a work of art. The Madame Alexander Doll Co is renowned for its distinctive faces, called sculpts, used throughout the collections including baby dolls, play dolls, and collectibles. Our expert designers will define a doll's character, adding charisma and personality with facial designs using color and creativity to capture the arch of a brow or the curve of a lip.


The Eyes

It is often said that "the eyes are the windows to the soul," and this holds true for the Madame Alexander dolls. The color of a doll's eyes is carefully determined by its designer to add to its distinctive personality. Once in production, highly skilled craftspeople will paint each eye, and attach delicate, lifelike eyelashes.


The Hair

Hair styling is very important, from play dolls to collectible hair styles, our dolls hair is made of the highest quality synthetic materials, renowned for their softness. Once hair is applied to the doll, a hairstylist goes to work carefully trimming, combing and styling to fit the personality of the doll.