Madame Alexander always infused a sense of excitement, wonderment
and quality into her dolls, while never allowing her creations to emerge looking anything less than impeccable.
Since the company's inception in 1923, Madame Beatrice Alexander, a talented, entrepreneurial, New York woman with a vision to engage a child's imagination through doll play, has inspired girls of all ages, throughout the generations, to have fun, to grow, to learn, to imagine. The Madame Alexander Doll Company upholds that vision today and encourages girls of all ages to enjoy a lifetime of fun delighting fans with baby, fashion, play and limited edition doll collections that are beautifully designed, age-appropriate products of quality and craftsmanship. The company's doll expertise enjoys licensee partnerships with some of literature's best know classics including Disney®, Wizard of Oz®, Gone with the Wind®, Marvel®, DC Comics®. The Madame Alexander Doll Company is an affiliate of Kahn Lucas, a 4th generation young girls apparel company.
Madame Beatrice Alexander: Her Life and Passion
The daughter of Russian immigrants, Beatrice Alexander was born in Brooklyn, New York on March 9, 1895. She was raised over her father's doll hospital – the first in America – and often played with the dolls waiting to be mended. Her belief in the American dream, combined with her love of dolls and their costumes, led her to start her own doll company when she was 28 years old. Within a few years she had moved her business from the kitchen table to a downtown New York City studio, later relocating its headquarters to the Manhattanville section of Harlem. Today, the Company is still in New York City, in midtown Manhattan!
Madame Alexander always infused a sense of excitement, wonderment and quality into her dolls, while never allowing her creations to emerge looking anything less than impeccable.
Extending Madame's legacy to new generations
Madame Alexander's original vision is upheld today in the Madame Alexander Doll Company, which continues to create dolls for all ages – from baby dolls for newborns to exquisite designer masterpieces – that incorporate her standards of quality with contemporary characters and modern material.