There are significant moments in each life that are deserving of special attention. Moments that symbolizes a step forward, advancement. To Madame Alexander these are Special Occasions, times of significance that deserve to be noted and celebrated.

For 2004, Madame Alexander is introducing a new line of dolls designed to memorialize those events you want to remember, starting with Graduation Day when the charming little 8" doll finally has her day. And she is ready for it dressed in her festive, white taffeta dress with blue trim and a center front pleat. Over the dress she wears a lovely robe of sky blue satin and mortarboard of a matching color on her head. In her hand she carries, what else, a diploma. Graduation Day is available in blonde, brunette and African-American.

My First Communion is a day all little girls, who go through the ceremony, remember. Especially as it's the first time they get to dress up like a bride with a veil and white dress. The dress and veil this little 8" wears is accented with sheer ribbon rosettes. Mary Jane's and frilly socks are on her feet. And as a final touch, Madame Alexander has accessorized the doll with the gifts that are frequently given on such an important day, a rosary in a decorative box which features the symbols of First Communion, grapes and wheat, and, a chain with a cross. My First Communion is available as blonde, brunette, Latin or African-American dolls.

Easter Splendor presents Wendy in a white taffeta and organza dress that is trimmed with pink embroidered ribbon. Her Easter Splendor bonnet is a lovely pink straw that is embellished with a white satin ribbon and trimmed with pink and white flowers. Her shoes and frilly socks as well as the gloves she wears are white. Finishing touches for this doll are the Easter basket with colored eggs that she carries and, her very own little bible.

Halloween is always eagerly looked forward to by all children and Halloween with Chaos makes this tricky day even more of a treat. 6" Wendy wears an orange gingham dress with a black felt embroidered jacket. Her brunette hair is braided and she wears boots. Chaos tries to trick us with his pumpkin disguise but we know it's him in there! So we will still fill goodie bags, he and Wendy carry with treats.

And what about that day in each girl's life when she becomes Sweet Sixteen? In many cultures, it signifies a girl's progression towards womanhood and is celebrated with a party and pretty clothes. And, the feminine, frilly dress Madame Alexander's Sweet Sixteen wears, perfectly suits the occasion. Made of black velvet and tulle, the party dress worn by an 8" brunette, is dotted with flowers and crystal rhinestones.

Finally, after having successfully gone through all the rituals of young life, one grows up and chooses a path. In An Apple a Day Wendy becomes a nurse. This blonde 8" wears a pantsuit uniform in traditional white, the top of which has pockets designed to hold her supplies. Around her neck sits a mini stethoscope and in her hand she carries a clipboard with prescription. Her white shoes and socks complete the ensemble.

Special Occasions never do go away but enhance our pleasure by repeating themselves. To honor the constant renewal of happy moments, Madame Alexander is bringing back other special dolls to remind us of the times we like best. So look for Happy Birthday, Pinking of You, Sweet Irish Wendy, Little Irish Dancer, Four-Leaf Clover Fairy, Pumpkin Pie and Costume Party to be on the shelves again this year. And for those special occasions that are part of each month starting with January, the Calendar Girl Pre-Pack will still be here to mark and note the special ness of every month of the year.

For More Information Contact: Jane Abrahams, 212/ 283-5900
Ext. 7287

Alexander Doll Company, 615 West 131st Street, New York, New York 10027
Phone (212) 283-5900, Fax (212) 283-4901