Press Releases

Everybody Loves a Good Story and Nobody Tells Them like Madame Alexander®
2004-01-01

Lewis Carroll created wonderful characters in "Alice in Wonderland" and Madame Alexander has picked two favorites and brought them to life. The Queen of Hearts is Wendy with a "Wicked" face. Her red and blue taffeta dress features plenty of hearts. They're embroidered on her sleeves and on the black, gold trimmed, and tabs on her skirt. A yellow petticoat peeks out from under the skirt and her tights are red and white striped. A white ruff decorates her neck and dark curly hair sits atop a gold crown of hearts. The queen brings with her the essentials for a game of croquet, a plush flamingo mallet and plush hedgehog ball. And because royalty always travels with an entourage, The Queen of Hearts has the Mad Hatter in tow. This new boy with a wild mohair wig and brown eyes wears black and white checked pants, a red and white gingham vest, and a red bowtie with black polka dots on a white shirt. He wears a black Mad Hatter hat on his wild hair that reads10/16. He comes prepared to see the queen, with a teapot and a cup with his favorite door mouse in it. And, should she wish it, he will serve the queen on bended knee.

Fairies have always been known to whisper lovely stories in the dells, and in 2004 they will have three new tales to tell, that of a sleeping beauty and the gifts they bestowed upon her;
The blonde Fairy of Beauty, dressed in a pink satin dress and a chiffon overskirt that is held back by clusters of flowers, bows and ribbon streamers. The delicate wings on her back moved gracefully as she extended her wand towards the child and produced a flower, a rose, a symbol of beauty. Beauty, which will forever be Aurora's to keep. But the rose will come to you along with the Fairy of Beauty.
Song was the gift of the Fairy of Song. A melodious voice, as clear as the mint green color that is on the redheaded Fairy of Song's dress. Her dress of satin has an overskirt of the same color and is held back by clusters of flowers, bows and ribbon streamers. She extended her wand as her delicate wings fluttered, and produced a bird. A bird that taught Aurora to sing, and perhaps you, too, when it comes to your house with the fairy.
The third gift, virtue, was bestowed by a brunette Fairy of Virtue, with delicate wings and dressed in blue satin with a chiffon overskirt. The overskirt is pulled, and held back by clusters of flowers, bows and ribbon streamers. And just as she bestowed a gift upon Aurora, the Fairy of Virtue will wave her wand and bring it to you too, in the shape of a heart.

The "child picks the dog…" goes the tale in the song the Farmer in the Dell. But, in this case, the child, 8" Wendy with braids, picks not only the dog, Danger, but also Mischief the cat, and a mouse with cheese. And she does it all while wearing a white, tone on tone dress with eyelet and a floral trim. She has a straw hat with matching trim and shoes that have gingham bows which match the ones on her dress and hat.


And because some stories deserve to be told over and over, Madame Alexander is re-telling some favorite ones. You can hear, once again, the tale of The Three Little Pigs, Stroke of Midnight Cinderella, Cinderella's Prince, Alice in Wonderland, Petite Snow White, Petite Tinker Bell, Petite Little Red Riding Hood, Petite Alice in Wonderland, Petite Rapunzel and Petite Cinderella.

For More Information Contact: Jane Abrahams, 212/ 283-5900
Ext. 7287

Alexander Doll Company, 615 West 131st Street, New York, New York 10027
Phone (212) 283-5900, Fax (212) 283-4901






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Madame Alexander
615 West 131st Street
New York, NY 10027
Phone: 212-283-5900
Fax: 212-283-4263