Welcome to Madame Alexander 2004. We think that after you review our new line you will agree with us that it our best yet. We're very excited because we know 2004 is going to be a wonderful year for all of us.

The designs for this year are very defined and succinct. We've taken a very creative and innovative approach to re-inventing our traditional product line, starting with Alex Fairchild Ford™. Expanding far beyond a basic doll in a bathing suit or lingerie, we have gone in a different direction. The basic Alex and her friends are appearing in black bodysuits and very hip, chic little mod patent leather mini skirts. The skirts, available in a multiple of colors and the bodysuits, styled as boat and scoop neck, strapless, off the shoulder and asymmetrical, accentuate the articulation of Alex's body. You'll also meet, as you review the line, our new Latin, Sofia Cruz™.

Along with Sofia, there are other new products you're definitely going to want to become acquainted with, Harriet the Spy, new Peanuts dolls and Winnie the Pooh. Sesame Street is joining us for the first time, Edith, The Lonely Doll™ appears as a fully jointed wooden doll and Olivia™ finds a missing toy. Plus, we've thrown some magic into our line this year with our new Harry Potter collection.

Hannah Pepper and her friends, the award winning line, return with new clothes, new accessories and a new hairstyle for one of her friends.

Our very strong and popular International collection introduces you to the beauty of India, the salsa heat of Cuba and the cool climes of the Yukon.

You'll meet Alex as Sabrina and Holly Golightly in the Hollywood Collection as well as Scarlett's Mammy.

We have ballerinas, Wizard of Oz munchkins, Mary Poppins and Cruella DeVille! The Queen of Hearts won't be baking tarts, but she will be bringing along the Mad Hatter. Beautiful babies and a golden holiday collection will be yours just for the asking.

And should you have any questions, the staff at the Madame Alexander Doll Company will be at your disposal. So join us in making 2004 a year we will all love to remember.