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Love is in the Details ™

Press Releases

THE MADAME ALEXANDER DOLL COMPANY MEETS THE TOY INDUSTRY ASSOICATIONʼS (TIAʼs) TOP 2015 TOY TRENDS WITH NEW COLLECTIONS February 2015 (New York, NY) – Each year, the U.S. Toy Industry Association (TIA) announces the hottest trends in toys that are set to resonate most with consumers and buyers. Among the 7 top trends presented at Toy Fair this month, 4 of these directly correlate with new Madame Alexander releases for 2015. Known for a history of offering girls of all ages and stages dolls and accessories that match their evolving lifestyles and play patterns, Madame Alexander is kicking off 2015 with exciting new product offerings that are exactly what todayʼs girls are asking for. MORE>>


THE MADAME ALEXANDER DOLL COMPANY EXTENDS ON ITS ICONIC DOLL LEGACY BY EXPANDING ITS BABY, PLAY AND COLLECTION DOLL CATEGORIES IN 2015 Embargo February 2, 2015 (New York, NY) – Today, the Madame Alexander Doll Company introduced refreshed branding for its Baby, Play and Collection assortments of dolls and related accessories. The branding will tie together Madame Alexander's extensive offerings across multiple doll categories of newborn baby dolls through cherished collectibles. Additionally, the Company announced a series of iconic licensed partnerships with broad consumer awareness and retail distribution. These new licenses will support exciting new doll collections that will engage and delight girls across the ages and stages with relevant play patterns important to girls' lifestyles today. MORE>>


THE MADAME ALEXANDER DOLL COMPANY, LLC AND CRAYOLA ENTER LICENSING AGREEMENT BEGINNING IN 2015 February 2015 (New York, NY) – This new line of co-branded dolls will combine the expertise of Madame Alexander doll making with the quintessential, iconic, creative brand, Crayola. Madame Alexander will design and develop new doll collections that allow girls to craft and draw on age appropriate dolls and doll accessories. The products will be designed to appeal to the varying and unique interests of toddlers, preschoolers and young girls. MORE>>


THE MADAME ALEXANDER DOLL COMPANY, LLC, NASCAR and NASCAR SUPERSTAR DANICA PATRICK ENTER LICENSING AGREEMENT BEGINNING IN 2015 December 3, 2014 (New York, NY) – Creating a new line of co-branded dolls designed for the NASCAR fanbase of families and young girls, Madame Alexander will design and develop new doll collections with both NASCAR and NASCAR Superstar Danica Patrick. MORE>>


MADAME ALEXANDER DOLL COMPANY DEBUTS NEW PLAY DOLLS AND PUPPETS FOR DISNEYʼS NEWEST MUPPET MOVIE, MUPPETS MOST WANTED (New York, NY) – To celebrate Disneyʼs latest Muppets movie, Muppets Most Wanted, Madame Alexander is bringing the iconic Muppets cast of characters to its fans with a playful new collection of hand puppets and soft cloth dolls. Superbly designed with keen attention to the costuming and character details portrayed in the movie, these products are beautifully crafted using the finest fabrics and quality cloth products to be played with and cherished for years to come. The entire Muppets collection will be available Holiday 2014 in specialty stores across the country and at www.madamealexander.com. MORE>>


TRAVEL FRIENDS™ - INTERNATIONAL COLLECTION CELEBRATING WORLD CULTURES WITH A NEW PLAY DOLL A WINNER OF DR. TOYʼS 10 BEST TOYS OF 2014 BY THE MADAME ALEXANDER DOLL COMPANY October 2014 (New York, NY) – Celebrating world cultures thru play, the Madame Alexander Doll Company introduces a new play doll series, Travel Friends™ - International Collection, first, in a new series of dolls for children ages 3+. Having a rich history of designing dolls that are admired and cherished for their beauty and craftsmanship, Madame Alexanderʼs newest series of play dolls has been created to showcase nine countries, encouraging children to learn about and embrace a variety of cultures from around the world. Crafted with the quality and details of each countryʼs cultures and costumes, these dolls are perfectly sized for playful portability. MORE>>


THE MADAME ALEXANDER DOLL COMPANY RELEASES NEW INTERACTIVE BABY DOLLS IN NEWBORN NURSERY LINE – INTRODUCING BABBLEBABIES™ September 24, 2014 (New York, NY) – For over four generations, children have grown up with The Madame Alexander Doll Companyʼs newborn, play and keepsake doll collections. Continuing the legacy of inspiring a lifetime of learning and imagination through doll play, Madame Alexander is proud to announce the newest addition to their Newborn Nursery line – Babblebabies ™! MORE>>


The Madame Alexander Doll Company Celebrates the 75th Anniversary of Hollywood Classic, Gone with the Wind™, with Two New Collectible Scarlett OʼHara Dolls February 10, 2014 (New York, NY) – For generations, The Madame Alexander Doll Company has celebrated entertainment and pop culture. In 2014, the legacy continues with two new exclusive dolls in celebration of the 75th anniversary of the classic movie Gone with the Wind™. To commemorate this special milestone, the Scarlett OʼHara™ in Portieres Dress and Scarlett OʼHara™ Marries Charles Hamilton dolls will make these legendary scenes come to life! MORE>>


ISAAC MIZRAHI PARTNERS WITH THE MADAME ALEXANDER DOLL COMPANY FOR THE DESIGNERʼS FIRST EVER DOLL COLLECTION January 28, 2014 (New York, NY) – The Madame Alexander Doll Company is honored to collaborate with Isaac Mizrahi, one of the top names in fashion, on a new collection of dolls, doll apparel and accessories. Since Madame Alexanderʼs first collection, fashion has always been integral in the creation of the brandʼs iconic dolls. For decades, the dolls have captured the chic trends from Paris to New York, and now continue the long-honored tradition of working with famous designers with a new partnership with Isaac Mizrahi New York. MORE>>

 

The Madame Alexander Doll Company Debuts New Dolls For The Upcoming Film Legends of Oz: Dorothyʼs Return February 12, 2014 (New York, NY) – For generations, The Madame Alexander Doll Company has celebrated entertainment and pop culture. In 2014, the legacy continues with a new exclusive collection for the release of the Clarius Entertainment & Summertime Entertainment animated feature film Legends of Oz: Dorothy's Return. The film features an all-star cast, and will open in theaters nationwide on May 9, 2014. MORE>>

 

The Madame Alexander Doll Company Debuts New Puppets For The Upcoming Hollywood BlockbusterMuppets Most Wanted February 11, 2014 (New York, NY) – For generations, The Madame Alexander Doll Company has celebrated entertainment and pop culture. In 2014, the legacy continues with a new exclusive collection for the upcoming blockbuster film Muppets Most Wanted, starring Tina Fey, Ricky Gervais and Ty Burrell. MORE>>

 

MADAME ALEXANDER DOLL COMPANY EXPANDS NEWBORN AND BABY DOLL COLLECTIONS February 3, 2014 (New York, NY) – For over four generations children have grown up with the Madame Alexander Doll Companyʼs newborn, play and keepsake doll collections. Continuing the legacy of inspiring a lifetime of learning and imagination through doll play, Madame Alexander Doll Company is proud to release new baby and newborn collections including Babblebabies, My First Baby, Baby Peekaboos, and My Sweet Lovies. Upholding the Madame Alexander reputation of high-quality and craftsmanship, these new age-appropriate collections illustrate that the “love is in the details.” MORE>>

 

NEW Commemorative The Wizard of Oz™ 75th Anniversary Dolls Designed by the Iconic Madame Alexander Doll Company! February 7, 2014 (New York, NY) - From the time Dorothy™ landed in Munchkinland™, Madame Alexander has created exclusive dolls based on the classic film. Seventy-five years later, the journey continues with an exciting new limited edition collection of the classic characters re-imagined in a Steam Punk style, as well as special collectible dolls in celebration of the classic movieʼs 75th anniversary. MORE>>