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“As a child learns to care for her doll, she also learns to care for herself, and what’s more important, she learns to care for others. This ability to teach children to share their love is a dolls greatest gift to us all.” Madame Beatrice Alexander
Everyone needs play
Adapted from, The Strong Museum of Play, 2014
Moms shared their top attributes for dolls and doll play with us:
Moms told us that a doll must be:
Madame Alexander Summer 2013 Research, Consumer Survey and Focus Group Data, Insight
The Madame Alexander Doll Co primary focus is to create engaging doll collections that are beautifully designed, age-appropriate products of quality and craftsmanship.