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For Grandparents, Aunts, Uncles – 

Having a grandkid or a niece makes you a V.S.P,  a Very Special Person! 

If you are known by Grandma, Nana, Granny, Grandpa, Papa, Grandad, Poppie or Bubbie, Aunt or Uncle – you love spending time with your special girl, you love to create a special memory and you are not shy about purchasing gifts and presents for her.  

9 out of 10 Grandparents* feel they play a very important role in the lives of their grandchildren.  Helping babysit, play and celebrate are a few of the top roles grandparents assist with, and love doing!  Plus, key to it all is to have FUN with their special girl! 

It is easy to understand the top reasons Grandparents, Aunts and Uncles spend on their special girl, it is because they are truly fun to be with, and they love to indulge them: 

“Just because I wanted to!” 

“For Birthday’s and Holiday’s” 

“So I could have fun with my grandchild” 

“Just Because“ has become a reason to gift as kids excel and achieve more and more!  We love to award our children and what better way than to acknowledge special moments in time – a first ballet recital, a lost tooth, a grade level graduation, a shared experience.  Marking special occasions is important and worth commemorating.   Cherishing the moment with a gift of quality and value is meaningful for a Grandparent and Aunt to do.


“I lost my first tooth, thanks to my favorite Aunt for my tooth fairy doll”


Birthday and Holiday “wish lists” always get put together with special lists created just for Grandparents and Aunts.  The overwhelming reason 95% of grandparents cite for spending on their grandchild is directed towards holiday and birthday gifting!  So ask your special girl to create a “wish list” that she can share with you, because you are a Very Special Person! 




*AARP Insights and Spending Habits of Modern Grandparents

For Grandparents & Savvy Aunts