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The Madame Alexander Doll Co.

Since the company¹s inception in 1923, Madame Beatrice Alexander, a talented, entrepreneurial, New York woman with a vision to engage a child¹s imagination thru doll play, has inspired girls of all ages, throughout the generations, to have fun, to grow, to learn, to imagine.  The Madame Alexander Doll Company upholds that vision today and encourages girls of all ages to enjoy a lifetime of fun delighting fans with baby, fashion, play and limited edition doll collections that are  beautifully designed, age-appropriate products of quality and  craftsmanship. The company¹s doll expertise enjoys licensee partnerships with some of literatures best know classics including Disney®, Wizard of Oz®, Gone with the Wind®, Fancy Nancy®, Pinkalicious®, Angelina Ballerina®.  The Madame Alexander Doll Company is an affiliate of Kahn Lucas, a 4th generation young girls apparel company. 

About Kahn Lucas - Since 1889, Kahn Lucas is a 4th generation family-owned and operated company with a proud 123-year heritage of “always age-appropriate” SM design fashions that let little girls look like little girls. The company’s mission is simple:  dress beautifully, live beautifully. Backed by a commitment to family-friendly design, quality, safety, value, and customer service, Kahn Lucas is distributed both domestically and internationally at all levels of retail in sizes newborn – size 16. Kahn Lucas welcomed The Madame Alexander Doll Company brands to the family in 2012


Madame Beatrice Alexander: Her Life and Passion. The daughter of Russian immigrants, Beatrice Alexander was born in Brooklyn, New York on March 9, 1895. She was raised over her father's doll hospital - the first in America - and often played with the dolls waiting to be mended. Her belief in the American dream, combined with her love of dolls and their costumes, led her to start her own doll company when she was 28 years old. Within a few years she had moved her business from the kitchen table to a downtown New York City studio, later relocating its headquarters in the Manhattanville section of Harlem. Today, the Company is still in New York City, in midtown Manhattan!

Madame Alexander always infused a sense of excitement, wonderment and quality into her dolls, while never allowing her creations to emerge looking anything less than impeccable. Over the years, she initiated a series of "firsts" in the toy industry:

  • 1930s, introduced the first dolls based on licensed characters from literature and the movies. Alice in Wonderland, Little Women, and Gone with the Wind were pioneering doll concepts which remain popular to this day.
  • 1940s, the first dolls with "sleep" eyes that open and close.
  • 1944, created the first line of patriotic dolls to honor the U.S. Armed Forces bravely fighting in World War II.
  • 1947, utilizing new technology from DuPont™, created the first dolls made of hard plastic.
  • The first to create dolls in honor of living people (Queen Elizabeth in 1953, and the Dionne Quints in 1937).
  • 1955, introduced the first full-figured fashion doll (Cissy®) wearing flawlessly designed, haute couture outfits.
  • 1976, in conjunction with the Smithsonian Museum of American History, the First Ladies dolls are displayed in their inaugural gowns for fans to see!
  • 1986, FAO Schwarz names Madame the “First Lady of Dolls” in acknowledgement of over 60 years of Madame Alexander doll sales at their world famous store.
  • 1990, Madame Beatrice Alexander passed away at the age of 95.
  • 1997, The US Postal Service issues a stamp in honor of Madame Alexander as a pop culture icon featuring the Maggie Mix-Up doll.
  • 2013, The Office of the City of New York issues a Proclamation to the Madame Alexander Doll Co in celebration of 90 years of designing dolls in NYC.

Extending Madame's legacy to new generations. Madame Alexander's original vision is upheld today in the Madame Alexander Doll Company, which continues to create dolls for all ages -- from baby dolls for newborns to exquisite designer masterpieces -- that incorporate her standards of quality with contemporary characters and modern material.

Love is in the details….