MADAME ALEXANDER™
FEEDS CRAVING FOR CLASSIC COLLECTIBLES
WITH MCDONALD'S™ NEW HAPPY MEAL^® TOY

New York, NY (September 23rd, 2005) - Little girls and doll enthusiasts of all ages will be very happy indeed, when they discover a new way to collect their favorite classic Madame Alexander^™ dolls. The third collaboration with the venerable Alexander Doll Company, McDonald's™ is debuting a new Happy Meal^® featuring miniature versions of beloved Madame Alexander Disney dolls.

This year’s theme is “Go Active!” and it begins September 30th through October 27th. Yes, as we all know our little Wendy and friends are known for being full of energy. Look out for Equestrian, Hopscotch, Ballet, Setting Sail Asian, Jumping Rope A/A, Tennis A/A, Soccer Girl, Soccer Boy, Baseball Girl and Baseball Boy. They are ready to hop, skip, jump and run home with you. Be sure to collect all ten!!!!!!!

Destined to become sought-after collectibles, McDonald's worked with the Alexander Design Team to ensure that the dolls produced were of the highest possible quality and truly capture the charm and many of the essential components of a traditional Madame Alexander doll. All the dolls are articulated and wear at least one item of full fabric clothing. There is fine, detailed painting on the faces, and most have rooted, rather than wigged, hair, a feature especially important to doll collectors of all ages.

The Alexander Doll Company, a New York-based company, continues the tradition, elegance and innovation of Madame Alexander™ dolls with a full line of fine quality, handcrafted collectible dolls, baby dolls and play dolls. The company has created a series of "firsts" that have shaped the doll industry and has always been a pioneer of style and quality in this community.