Madame Alexander infused a sense of excitement and wonderment in her fine quality, handcrafted dolls. She initiated a series of firsts in the toy industry: the first doll based on a licensed character (Scarlett from Gone With the Wind), which led to the creation of dolls based on characters from popular motion pictures; the first to bring feature baby dolls to market; the first to create dolls in honor of living people (Queen Elizabeth, the Dionne Quints). Madame Alexander was also the first to introduce the first full figured fashion doll (Cissy) with haute couture outfits.
The Alexander Doll Company was acquired in 1995 by the Kaizen Breakthrough Partnership LP, a private capital fund managed by Gefinor Acquisition Partners, a partnership between Gefinor, an international banking group, and TBM Capital.
The tradition and elegance of Madame Alexander dolls continues
today with a full line of collectible dolls, baby dolls and play
dolls.