Craftsmanship"Love is in the Details"

Any doll that is created by the Alexander Doll Company is heir to the perfectionism of Madame Alexander's original vision that, "love is in the details". The Alexander Doll Company continues to uphold her standards of impeccable quality, ensuring that all dolls manufactured under our care receive hands-on attention and meticulous scrutiny every step of the way, regardless of whether the doll is a baby doll, 18 inch play dolls, soft doll, or collectible fashion doll. Our quality control is testament to the skill of our employees and the high regard we have for Madame's legacy.

From Conception to Completion

A doll's journey from imagination to reality is the product of many stages of design, and each is carefully executed. A new doll begins as a series of parts and its colorful personality comes to life through the painting, hair rooting or wigging, dressing and styling processes


The creation of each vinyl doll begins with a face, and each face sculpt is a singular work of art. Our company is renowned for its distinctive sculpts used to create a myriad of dolls, including babies, 18 inch play dolls, and of course collectibles.. All of the heads of our dolls are produced from our own molds, and each is inspected prior to painting to ensure its high quality.


Our expert painters further define a doll's character, adding charisma and personality with each touch of color and skillful brush stroke. Stencils are often used to assist in perfectly capturing the arch of a brow or the curve of a lip.


It is often said that "the eyes are windows to the soul," and this is true for our Collectible dolls. The color of a doll's eyes is carefully determined by its designer to add to its distinctive personality. Once in production, highly skilled craftspeople particularly paint each eye, and attach delicate, lifelike eyelashes.


Madame Alexander dolls are always beautifully coiffed, and our dolls' hair is made of the highest quality synthetic materials, renowned for their softness. Once hair is applied to the doll, a hairstylist goes to work carefully trimming, combing and styling.


Designing just the right outfit for our cherished baby dolls, our very fun and fashionable 18 inch doll line for young girls, and our beautiful outfit collections for the fashionable Cissy and Cissette dolls are dreamed up by our team in the Madame Alexander design studio in the heart of the NYC Fashion Disctrict. Don't you think they have the most fun job in the world?