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Love is in the Details ™

Latest News From Our Blog

The Inside Story of Madame Alexander's New Look

Madame Alexander is a doll company with a history, a legacy, a heritage that denotes respect for its place in doll making.

The brand name stimulates cherished memories that center around high quality, trustworthiness and authenticity.

So, when we embarked on our mission to update and make the brand resonate with today’s doll lovers, we held great respect for what was iconic and used that as the core to build upon as we designed new Baby and Play categories.

Madame Alexander's New Logo 2015

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An American Doll Story - Madame Alexander

Beatrice Alexander was the quintessential American female entrepreneur.

She founded the Madame Alexander Doll Company in New York City around her kitchen table in 1923. Her core belief then and for us still today is that dolls should be used to engage a child's imagintion.

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"Dolls are made to be played with and loved." - Madame Beatrice Alexander Behrman